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Two women stand side by side against a dark background, both wearing white sleeveless tops. Their expressions are serious, and they appear to be looking directly at the camera.

CARITA,
THE METAMORPHOSIS




“WE ARE THE ENTREPRENEURS
OF METAMORPHOSIS.”

These are the words of Maria and Rosy Carita. In 2022, to achieve the ultimate metamorphosis, the brand is reinventing itself. The legendary Maison is being renovated and enhanced to invent the beauty of the future, intended for the most exclusive guests. An exciting experience awaits the world's most demanding women.




The very heart of Carita since 1945, the Maison de Beauté is completing its transformation. La Maison de Beauté is the gateway to Carita, a place where, after passing through the renowned portico, beauty is illuminated for every woman who ventures in.




A black and white image featuring a woman's profile on the left, three elegant black skincare product bottles in the center, and a close-up of a high-tech skincare device on the right.



The new skincare range is inspired by the Maison. Our arc-shaped flacons reflect the brand’s distinctive visual element and its Parisian heritage, evocative of modern refinement and a journey of the senses.







A new chapter is opening... that we invite you to discover by passing through the portico... from September 2022.

A close-up of a hand drawing on black paper, depicting a detailed architectural sketch of a building facade, featuring a round sign that reads "Cafe."
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